Bose farm 119 stores around the world

Bose will close stis 119 stores still in business in Europe, the United States, Japan and Australia. Year operation that will take several months, but that has already started in some cities (examples include Lyon for example). It is not clear how many employees will be affected by this strategic shift.

About 130 other stores, located this time in the united arab Emirates and in the “Greater China”, as well as others in India, South Korea, and in south Asia, will continue to operate.

In his statement, mark recalls that his first boutique was opened in 1993 in the United States, with the objective of giving the opportunity for people to test sti products in-situ and to obtain personalized advice.

The Apple Store is part of the dealers, both online and in shops, Bose products, especially with this declension exclusive of Noise Cancelling Headphones 700

Today, says Colette Burke, vice president of Global Sales, the purchasing methods have changed, Bose is not spared the effects of the online sale of its equipment, headsets, headphones and speakers : “They are increasingly being bought via e-commerce, among others and Bose is a multinational company with various distribution channels, tailored to each country or region “.

The brand and fold sti wings in the physical sales, live in a good part of the world this will be shops and hypermarkets of the brands more or less specialized, which will take the relay.

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