A pub for the recovery of an iPhone used in Apple Store

The last clip of Apple is promoting its offer of recovery for an iPhone used to a new lower price. It is an incentive for customers to opt for this formula, which allows a recirculation of the iPhone refurbished , or that will be dismantled and their components and recycled materials. It is also a way for Apple to give a second breath of sales of iPhone new become less easy than in the past (read iPhone sales have fallen everywhere in the world).


In its last environmental report, Apple was said to have increased from 9 to 15 the number of iPhone that their robot “Daisy” may disassemble alone (from 5 to XS). A robot which is now in operation in the netherlands in addition to the united States.

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