Apple may limit data collection to apps aimed at children

The issues of data privacy will no doubt be one of the big pieces to the opening keynote of the WWDC next Monday. Apple, which is leading the charge on this issue for several years, has been leading the way, followed by the rest of the industry with more or less ulterior motives (read : The privacy, new promise, tenuous Silicon Valley).

So far, Apple is not free from all blame, for example in the applications dedicated to the mouflets. Joanna Stern of the Wall Street Journal has tested 80 apps promoted by Apple as of the beatings of the heart. All, except one, integrated trackers that send users ‘ data to marketing companies or for traffic analysis. On average, the journalist has identified four trackers by app.

As apps collect data to help publishers better understand their audience, to the limit that can be conceived (all press applications, including iGeneration, incorporate this type of trackers). What is more damaging is that many apps send data to third parties unsavory as Facebook, and the user has no control over these discrete tools of siphoning built-in apps — while Apple does everything it can to block the follow-up on the web by stacking the restrictions in Safari.

We have actually surveyed, not later than this week, on the ambiguous position of Apple regarding the confidentiality measures between apps and Safari (read : Apple is a hypocrite in matters of confidentiality ?). It may be that the manufacturer will provide answers next week, but in the meantime Joanna Stern shares a rumor that Apple is going to limit the trackers in applications aimed at children.

Some of these apps collect data that are then exploited in Facebook and its ilk, even when the social network banned the collection for children under 13 years of age. Apple has not confirmed this turn of the screw for the apps of the brats. However, the manufacturer has specified that ” for reasons of security and privacy “, he could not know the nature of the data that the user agrees to share them with developers. “We can’t know what the developers are doing on their servers “, adds the spokesperson.

The representative from Apple adds that the company will continue its efforts to provide transparency in order to improve safety measures and to strengthen the management of confidential data ” for the data they agree to share “. This is perhaps where the rub : in iOS, settings to manage the collection of data are scattered in places quite confidential and it is sometimes difficult to grasp the title.

  • Privacy > Advertising > Follow-up limited advertising to no longer receive targeted ads (this does not prevent the display advertising). Advertisers, however, have other ways to “guess” the person behind the iPhone using info such as IP address, the operator or the OS, and then cross-referencing them with other databases.

  • Privacy > location services to disable or limit the location tracking apps.

  • General > background Refresh to limit or prevent the apps to update their content in the background.

Maybe all of this would deserve a dedicated place, a bit like screen Time for example.