At Apple, the privacy as laughing

The confidentiality of data, respect of private life, first of all, this is really nice, but this is not very funny. Finally, in this new ad from Apple where the user is laughing heartily in front of a conversation Messages… which we will know nothing, encryption of end-to-end requires. Because the rest of the world does not need to be aware of the joke.


This new spot is part of a campaign which now has three commercials (the first is visible in French). Difficult to communicate on such a subject, as we have seen with the second spot ” razor “ for Safari.

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