Data privacy : the boss of Google to tackle Apple in a sweet

The respect for private life may not be a “luxury property ” only accessible to individuals who can afford to buy products and services top of the range, writes Sundar Pichai in the New York Times. In this editorial, the CEO of Google seems to be aimed at Apple without ever naming the manufacturer. “The confidentiality of the data must be available to all anywhere in the world “.

Sundar Pichai. Image : Maurizio Pesce, CC BY 2.0

Apple has long since taken up the cause to the privacy of data and confidentiality ; and just recently, Tim Cook has even qualified as “a crisis” of monitoring these online services that collect all the information possible and imaginable on their users.

For Google, the perception is different. The search engine bigwigs of the data of the users of its services, the operation of which serves to refine the display advertising. But the debate on the protection of the private life pushes the group to do more : Android Q contains a fifty new features and changes to better manage the collection of information.

Sundar Pichai in the back layer in the NYT, suggesting that Google has always been to protect the data of its users. “I think it is one of the most important debates of our time “, he says, before falling two company policies : “Google will never sell any personal information to third parties ; you decide the information used “.

You can manage the privacy settings from

Google uses data to improve its services to the individual (which allows Google Wizard to rent a car alone or to Maps to calculate the route to the house), and community (aggregation of anonymized data for the translations of Google Translate, for example). The company also uses this information for the relevance of its advertisements, which ” provides the income that allows Google to ensure free and accessibility of its services “. It also indicates :

The data used for the advertising can for example be based on something that you’ve been searching or navigation in an online store. This does not include the personal data used in the applications such as Google Docs or Gmail. In addition, if the experience of ad targeting does not help you, you can turn it off.

Sundar Pichai also puts forward the substantial work done by Google to reduce its data needs, offset by the development of artificial intelligence. This allows suggestions of words (such as ” YOLO “) without Google knowing what you are entering. The boss of the search engine also calls urgently for the implementation in the United States of an equivalent of the general regulation on data protection (RGPD), present for a year in Europe.