Facebook to read your publications to its employees… But it is for lead IA

Credits Gerd Altmann via Pixabay CC

Still a case where Mark Zuckerberg flirts with the limits of the privacy of its users. According to a recent report published by Reuters, the social network — and by extension, the other satellites of the empire Facebook, such as Instagram for example- to monitor the posts public, but also deprived of its users, in order to train and improve his artificial intelligence.

According to the report of Reuters, the publications monitored by the employees of Facebook will be analyzed according to five different criteria : the content type (kitten, landscape, selfie, drawing…), the feelings related to the content in question (opinions, memories…) or the purpose of the post (make them laugh, plan an event…) would come into account in the algorithm of the platform to categorize and analyze the different posts. A oversight that is reminiscent of the one recently criticized by the users of Amazon’s Alexa, which would use the voice recordings of its customers to improve its artificial intelligence.

Just as Amazon, Facebook employs around 260 employees in India to monitor and annotate the blog posts of the internet users. A project implemented since 2014 in partnership with Wipro, and that would only cause the algorithm to the platform to better understand humans, and in particular the expressions and nuances of language adopted in our online conversations.

Once again, the question of ethics in the face of such practices may arise. In a society that is increasingly connected, we expect of course an algorithm or artificial intelligence that it acts in a natural way, so that it is closer to a human interaction, and be ever more relevant. In itself, the use of our publications for research purposes is not a drama. What is even more problematic, however, is that these data, potentially private, to be used in a manner that is not anonymized by the employees of Facebook. In addition, if Mark Zuckerberg is currently a point of honour to talk about transparency and privacy on the Internet, we can not say that there has been a lot of communication around this project.