Rising prices at Netflix : after the United States, the United Kingdom (and tomorrow’s France ?)

Netflix increases its prices in the United Kingdom. The Standard package goes for 8,99 £ (£1 more), the Premium plan is charged 2 £ more expensive, 11,99 £. No change to the basic package of Essential, which remains 5.99 £, a price of attack that the service wants to keep as low as possible to attract subscribers.

Netflix says the new fee schedule applies to all new customers ; existing subscribers will increase in the next few weeks. The service of SVOD plays on velvet in the uk, where it is the undisputed leader of the sector with 10 million subscribers (in France, it is half less , but Netflix is recruiting with a vengeance on this side of the Channel).

In the United Kingdom, the company had not increased its prices since 2017. To make pass the pill, she explains to invest hundreds of millions of pounds in the local production (The Crown, Sex Education, Black Mirror… a fifty productions in all). This original content is expensive : Netflix is expected to gobble up $ 15 billion in TV series and films this year.

In the United States, a similar increase (from 1 to 2 $) applied in the beginning of the year. For us, Netflix has well-tested substantial price increases in recent months, but the grid has not changed (read : Netflix is testing of packages up to € 4 more expensive in France) : 7,99 € the basic package, 10,99 € the Standard 13,99 € the Premium.

As a champion of the video on demand subscription, Netflix has a free hand in the matter of prices. This could change when the competition will be sharper. We’m not necessarily talking about Apple TV+ which we do not know ultimately not much, but rather Disney+ : 6,99 $ per month for a catalog maousse beefy and original productions of prestige.