Secret Crush : Facebook wants to help you know what contact crack for you

 Photo of Laptop Near Plant

Mark Zuckerberg's social network hopes to help its users find love... in their list of friends.

At a recent conference in San Jose, California, Facebook announced the imminent launch of a new feature to play matchmaking. Named Secret Crush, the tool will soon be added to Facebook dating, the dating app designed by Mark Zuckerberg's company, and will work in much the same way as Tinder. Each user can (secretly) choose up to nine potential crushes from their contact list. In case of mutual attraction, the social network will inform both parties. Otherwise, nothing will happen.

Currently available in nearly 20 countries, Facebook Dating is expected to be rolled out in the United States in a few months, and later in Europe. A way for the social network to play the card of prudence in front of this new module. Although Mark Zuckerberg's company promises its users secret and private handling of the identity of our crushers, the platform is not really known for its exemplary handling of user data. We can already imagine the broken friendships and awkward moments in case of an accidental leak. For its part, the social network has already promised that no data recorded as part of Facebook Dating would have an impact on the traditional news flow.


"Secret Crush": will Facebook become the new Tinder?

The new feature of Dating, the dating app linked to Facebook, will allow users to discover who among their friends is their “secret crush”. 

Facebook is the matchmaker... and he wants to play in the big leagues. With Secret Crush, Mark Zuckerberg's social network takes over Tinder's “match” system, and by combining it with his striking power, which counts 2.234 billion active users per month, one imagines that love stories could quickly flourish (and fade) on Facebook.

To enjoy this new functionality, you have to go through the new dating application, Facebook Dating. Presented last year at the F8, Dating will only be available in about 20 emerging countries, and soon in the United States.

Facebook Dating wants you to meet your secret crush: introduced last year during the F8 2018, Facebook Dating is officially launched. The rencontre app will first target emerging markets, as well as emerging markets.
 OWS Agency (@owsagency) May 2, 2019

The first social network in France - 35 million users - tries to reassure: the two profiles Facebook and Dating will be quite distinct. Your Facebook friends will not be able to view your Dating profile directly, unless they register themselves on the dating app.

Up to nine crushes

The little secret crush touch breaks that barrier a little bit. If you think your soul mate is on your friend list, you can make him one of your nine secret crushes. Even if this one doesn't have a Dating profile.
"Someone added You as a secret crush," will receive the elect•e•s from your heart. Enough to arouse your curiosity and let you convince yourself to sign up on the social network. If one of your crushes chooses you as “secret crush” in turn: jackpot, it's a game! Their names will thus be revealed, and their love destiny within reach of a click.

Facebook Dating wants you to meet your secret crush
- Benjamin Ejzenberg liens (@thebenimou) May 2, 2019

Reticence is not long in coming. Mark Zuckerberg answers users ' questions about the recovery of their personal data: “the future is private. He said that the data collected on Dating would not be used to infuse the Facebook News Feed. Some are concerned about the privacy implications: imagine your spouse receiving a notification that she is someone else's crush. Housekeeping in perspective!

Others fear that this is a clear path for online harassment. Some ill-intentioned users might "secretly crusher" others to mock.

Not yet available in Europe

For the moment, the French are not concerned with Dating, but Facebook has announced its launch in 14 new countries: the Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana and Suriname. Facebook Dating was already present in Colombia, Thailand, Canada, Argentina and Mexico.