Steve Jobs also wanted to make an “Apple Card”

Before the Apple Card presented in march by Tim Cook, there was the Apple Card, as imagined by Steve Jobs in 2004, says Ken Segall, former creative director at TBWA\Chiat\Day that poking around in its archives.



In 2004, in euphoria, iPod and iTunes, Steve had the idea of offering a “Apple Card” which, on the model of that of 2019, would earn its owner credits to spend. In detail what these “iPoints” would have been reserved for getting music on iTunes :



The advantage for Apple was huge. With its own map, Apple would not only of money with the purchases of its products, it would earn with any purchases of its customers.



A partnership with MasterCard was discussed but it pulled out nothing, apparently Jobs didn’t manage to get the terms it wanted. In parallel, the teams had started cogitating on message explaining that the purchase of an item would be eligible for a music content, and by playing on the names of the artists.





Another “Apple Card” was launched, continues Segall, at the time of the arrival of the Apple Store in 2001. It was an “Apple Pro Card” for corporate customers. The leitmotiv was : “Your passport to a world of benefits and privileges, designed exclusively for Mac users professionals “.


The benefits in question consisted of a free transfer of data to a Power Mac G5, a “Day Pro at the Apple Store with a 10% discount on the software installation included, an appointment at the Genius Bar guaranteed within 24 hours and a preferred communications about future promotions. This card has now disappeared of the radar.

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