First report very mixed results for Apple News+

Three months after its launch, Apple News+ is far, very far from having achieved the objectives touted by the manufacturer from the publishers of press. Business Insider has obtained the confidence of several of them and at the time of the first assessments, the result actually has nothing glorious for the service of reading magazines on subscription.

The income generated by subscriptions to Apple News+ (on which Apple takes a commission of 50%) have nothing to do with the initial promise of the Apple. Apple had trompetté that the sales would be, at the end of a year of Apple News+, ten times higher than it was with Texture, the service purchased by the manufacturer from Cupertino and that serves as a framework for its reading service.

However, the income from Apple News+ does represent for some a twentieth of what Apple has promised, reported to the period of two months after the end of the free trial period. Worse still, editors have explained that they were making more money with Texture, an application that did not enjoy the firepower of Apple.

Of course, things may improve as of the opening to the international in the next ten months ; Apple News+ is currently available in North America, with a launch scheduled in Australia and the United Kingdom in the course of the year.

But the first results have nothing mirobolant. The publishers complain about with Apple, which would have acknowledged that readers have difficulty making the difference between the articles free of charge and accessible with Apple News+. A confusion which, by the way, is similar to the one that we may experience with the app Apple TV that mixing the contents of the services to which it has subscribers and others where a new subscription is essential.

Concerns of the technique are also apparent. The editors explain that the magazine layout of Apple News+ was not necessarily well suited to the content of the press. They are also asking that Apple facilitates the conversion of their items in the application. Others ask Apple to do so to encourage users to read more of a given publication : their income is in effect calculated on the time spent by subscribers on a magazine.

Apple would have heard these complaints and plancherait actively on changes in the interface to make navigation more intuitive. In terms of confusion, this reminds a bit to the first version of Apple’s Music and it’s hard to find its small (read our preview).