Jony Ive will be leaving Apple to found his own design studio

Apple has announced in a press release that Jony Ive will leave the company this year to set up his own design studio. Apple will be part of the main clients of this company, named LoveFrom. Ive will continue to work in close collaboration with Apple, provides Apple.



Tim Cook welcomes the essential contribution of the designer in the rebirth of Apple, with products such as the iMac, which was a new point of departure in 1998, the iPhone and then the Apple Park. And declare :



Apple will continue to benefit from the talents of Jony by working directly with him on projects exclusive, and thanks to the ongoing work of the team of brilliant and passionate that he has created. After so many years of working together, I am pleased that our relationship continues to evolve and I look forward to working with Jony in the future.



The departure of the iconic designer of the Apple results in a reorganization. Nobody is going to replace the role of Chief Design Officer. Instead, Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will work under the authority of Jeff Williams, the chief operating officer and no. 2 Apple with allocations larger and larger (read by Jeff Williams, a walk in the sludge, one foot in the product).


Hankey and Dye play a key role in the team Ive been years since. As for Williams, he has led the development of the Apple Watch and will now devote more time to work with the design team in their studio. Williams is also the head of the health initiatives of Apple.


“After nearly 30 years and countless projects, I am very proud of the long-term work that we have done to create a team, a process and a design culture at Apple that is without equal. Today it is more strong, dynamic and talented that it has ever been in the history of Apple “, says Jony Ive.



The team will flourish under the excellent leadership of Evans, Alan and Jeff, who have been a part of my closest collaborators. I have the utmost confidence in my fellow designers at Apple, who remain my closest friends, and I look forward to working with them for many years.



In an interview with the Financial Times, the designer says that it was the right time to make this change, while insisting on the fact that it will no longer be an Apple employee, he will continue to participate in projects.


LoveFrom, his new company will be based, at least in the beginning, in California. Marc Newson, a close friend of Ive, which has contributed to the design of some Apple products, will join the company, like other creative personalities from a variety of backgrounds.


If the edges of LoveFrom are still very fuzzy, Ive says he will continue to work on projects related to wearables and health, as well as his ” personal passions “ — we know he likes the watches, the cars, the architecture



After studies at the Ecole Polytechnique in Newcastle, Jonathan Ive began his career at Tangerine, a small company of consultants in design, London, which he founded with a classmate in 1990. Two years later, Apple is committed to the creative Tangerine to imagine the lines of its future line of portable computers : while he was working on a family of furniture of rooms of bath for Ideal Standard, Ive designs the design of the PowerBook. His design of TOILET is rejected, the one for the PowerBook is impressive : Apple is hiring Ive who settled in California in the wake.


After the departure of Bob Brunner, he takes the head of the department of industrial design of Apple, a few months before the return of Steve Jobs. Jony Ive brings together the work of the design department from 1995 to 1997 (color, transparency, curves), and draws the iMac, the emblem of the rebirth of Apple, before the excitement iPod and then iPhone.


In 2015, Jony Ive takes a step back on the daily tasks of the design team in order to complete the Apple Park. Alan Dye and Richard Howarth then take the orders of the day to day business. The new campus is completed, Ive resumed his seat two years later.


Finally, it is three weeks after the presentation of the new Mac Pro, and two months after the departure of Angela Ahrendts, that Jony Ive is taking its final bow. Other members of his team have preceded these last few months.


Tim Cook, who knows that he loses a symbol, is the most reassuring possible, repeating that the collaboration will continue. The departure of Jony Ive will he leave a vacuum only in the flowchart of Cupertino, forcing Jeff Williams to play the man-orchestra, or even a lack of a deeper, more when Apple prepares for the era of ” post iPhone “ ?


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