Privacy : Apple bans the trackers in the apps for children

On the occasion of the WWDC 2019, Apple has updated the guidelines of the App Store. There are several notable changes, including several affecting the privacy.

As she had blown in the Wall Street Journal , who had moved as many apps provide personal data to various companies, marketing, Apple used the screws for apps aimed at children.

Now, all the new apps dedicated to children do not have the right to integrate advertising software or analytics of third-party, or to send data to a third party. The existing applications have until 3 September to comply with this change (rules 1.3 and 5.1.4).

Publishers who make their butter with the advertising in the apps for children will therefore need to review in depth their business model.

More generally, all the apps collecting data, even anonymous, should obtain the consent of the user (5.1.1(i)).

Rule 5.4 regarding the VPN now shows that these applications that handle sensitive data do not have the right to sell, use or share the data of users to third parties.

Apple introduced a new guideline, the 5.5, which frame the use of apps is part of a fleet management solution (MDM). It is for Apple to prevent the excesses seen in Facebook or Google in the beginning of the year that exploited this solution for widely distributing apps that could not be included in the App Store.

This rule also indicates that, in limited cases, companies can use MDM to apps of parental control. It was a claim of several publishers who felt violated by Apple since the launch of screen Time, but the wording is too blurry for the measurement of its effects now.

Finally, Apple states that apps games streaming are permitted, provided that the host belongs to the user. This is the case of the Steam Link , and Shadow, all the two recently approved, but the rule 4.2.7 seems to be closing the door to Stadia and xCloud, the future services of Google and Microsoft that will be in the cloud. It will be fixed in the next few months.